ramtops: (tesco)
ramtops ([personal profile] ramtops) wrote2006-06-12 06:45 pm
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Tescowatch (an occasional series)

Less than one month after announcing it will end a 10-year promotional tie-up with McDonald's Corporation, Walt Disney Company has signed a deal to license the branding of fresh fruit in Tesco supermarkets in the UK and across Europe.
more here.

global branding is a wonderful thing ...
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