ramtops: (tesco)
ramtops ([personal profile] ramtops) wrote2006-06-12 06:45 pm
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Tescowatch (an occasional series)

Less than one month after announcing it will end a 10-year promotional tie-up with McDonald's Corporation, Walt Disney Company has signed a deal to license the branding of fresh fruit in Tesco supermarkets in the UK and across Europe.
more here.

global branding is a wonderful thing ...
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[identity profile] peaceful-fox.livejournal.com 2006-06-12 05:48 pm (UTC)(link)
branding of fresh fruit

Amazing. Isn't just being and apple or a grape good enough these days?
vampwillow: (Default)

[personal profile] vampwillow 2006-06-12 06:45 pm (UTC)(link)
I was going to say that ...

[identity profile] drpete.livejournal.com 2006-06-12 07:49 pm (UTC)(link)
I await "The Mickey"; a tomato with two cherry tomatoes "glued" on either side. What a great idea!
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