Brands

[ramtops]

I hate brands - in the global megacorporate capitalistic term. I read the news this morning that Tesco (Tesco?!) are to enter the music download market, and was going to have a little rant. I hate the way that Tesco - and Sainsburys and the others - all want to be everything to everyone. Not content with groceries and clothing and household goods and toys, they want insurance, and loans, and god knows what else. And now ... downloadable music - which will, no doubt, be for Windows machines only. So Tesco in the cupboards, on the paperwork, and now on the desktop. Bah.

but then I read this article, and I wonder if Wired.com are right, and the end of brand supremacy is in sight.

I hope so.

Comments

[aca.livejournal.com]

From the average consumer's point of view it makes a product more safe and reassuring if it's being solf with a name on it which they recognise. That said, is what Apple did with the iPod and iTunes really any different?

If you want to look beyond brands and buy the product you wish to buy, all the better, but I really don't think branding is going away any time soon, since people like the reassurance and uniformity in product which they provide. (even if the product is overpriced and uniformly average...)

[pickledginger.livejournal.com]

Tesco?!? Argh!