Less than one month after announcing it will end a 10-year promotional tie-up with McDonald's Corporation, Walt Disney Company has signed a deal to license the branding of fresh fruit in Tesco supermarkets in the UK and across Europe.
more
here.
global branding is a wonderful thing ...
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Date: 2006-06-12 05:48 pm (UTC)Amazing. Isn't just being and apple or a grape good enough these days?
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Date: 2006-06-12 06:45 pm (UTC)