ramtops: (tesco)
[personal profile] ramtops
Tesco to monitor millions of consumers around the world

As [livejournal.com profile] perlmonger said, "they don't already?" .. well they do, but they are extending this to more than 60m worldwide customers. And they will continue to sell this data "in anonymous form" to the likes of Coca Cola and Unilver.

More from The Times here.

(no subject)

Date: 2008-04-12 09:59 am (UTC)
From: [identity profile] blackberry44.livejournal.com
Well if it's anonymous, I don't really care.

I rather like the fact that my Clubcard helps Tesco record my purchases, because when I shop online it often jogs my memory to order something I've forgotten, of which it's saved details.

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