I hate brands - in the global megacorporate capitalistic term. I read the news this morning that Tesco (Tesco?!) are to enter the music download market, and was going to have a little rant. I hate the way that Tesco - and Sainsburys and the others - all want to be everything to everyone. Not content with groceries and clothing and household goods and toys, they want insurance, and loans, and god knows what else. And now ... downloadable music - which will, no doubt, be for Windows machines only. So Tesco in the cupboards, on the paperwork, and now on the desktop. Bah.
but then I read this article, and I wonder if Wired.com are right, and the end of brand supremacy is in sight.
I hope so.
but then I read this article, and I wonder if Wired.com are right, and the end of brand supremacy is in sight.
I hope so.